Featured Work
A Legendary Brand Experience
For over five years, we have partnered with Legendary Outfitters, a premier fly fishing guide service based in Oregon, led by veteran guide and owner Bryon Salaz. Our collaboration aimed to elevate their brand presence and authentically reflect the legendary experiences they offer to anglers of all skill levels.
Through a strategic blend of storytelling, brand development, and digital transformation, we helped shape an identity that not only showcases their expertise but also strengthens their position as a trusted leader in the fly fishing industry.
Crafting an Authentic Brand Identity
We initiated a comprehensive brand refresh, redefining Legendary Outfitters' identity to resonate with their adventurous clientele. This included crafting compelling website copy and executing a full website redesign, resulting in a seamless, engaging, and informative digital platform. The updated site effectively showcases their diverse range of guided trips, from day excursions on the Lower Deschutes River to multi-day floats and specialized outings on the Williamson River and Lake Billy Chinook.
A Dynamic Digital Presence
In today’s digital landscape, an engaging and user-friendly online experience is essential for any adventure-based business. We spearheaded a full brand refresh and website redesign to bring the Legendary Outfitters experience to life online. This process included:
Developing captivating website copy that highlights their diverse range of guided trips, from single-day excursions on the Lower Deschutes River to multi-day float trips and specialized outings on the Williamson River and Lake Billy Chinook.
Designing a seamless and visually compelling website that enhances user experience, making it easy for visitors to explore trip options, learn about the guides, and book their next adventure.
Implementing a mobile-responsive structure, ensuring that anglers can engage with the brand and make reservations effortlessly, whether at home or on the go.
Crafting an Authentic Brand Identity
A strong brand is more than just a name or a logo—it’s an experience, a promise, and a reflection of core values. Our approach to Legendary Outfitters' brand development centered on:
Defining a distinct brand voice that resonates with both seasoned anglers and those new to the sport, capturing the excitement and serenity of fly fishing.
Creating a compelling visual identity that embodies adventure, expertise, and the untamed beauty of Oregon’s rivers and lakes.
Ensuring consistency across all platforms, from website content and social media to customer communications and promotional materials.
By refining these foundational elements, we helped Legendary Outfitters create a brand that is not only recognizable but also deeply connected to the experiences they provide.
Expanding Reach Through Social Media
In an industry where storytelling is key, we developed a targeted social media strategy to increase brand awareness, grow Legendary Outfitters’ online community, and drive bookings. Our approach focused on:
Showcasing breathtaking imagery and video content that captures the magic of Oregon’s landscapes, the thrill of the catch, and the camaraderie of a guided trip.
Highlighting customer stories and testimonials, leveraging the experiences of real anglers to build authenticity and trust with potential clients.
Executing strategic content planning and engagement tactics, ensuring that every post, story, and campaign aligns with the brand’s mission and drives meaningful interactions.
By fostering a strong digital presence, we helped Legendary Outfitters connect with a broader audience, inspiring both experienced anglers and first-time adventurers to embark on their own legendary journey.
Where Art Meets Comfort
Pickwick + Plum was born out of a bold decision—when founder Shelly Caldwell grew tired of online dating, she chose to start a business instead of a relationship. What emerged was more than just a leggings brand; it was a statement of individuality, creativity, and comfort.
Bringing the Brand to Life
We partnered with Pickwick + Plum to create a lifestyle-focused photoshoot that captured the essence of movement, creativity, and versatility. The goal was to showcase how their leggings seamlessly transition from workout wear to statement pieces—perfect for artists, dreamers, and bold spirits who embrace color in every part of life.
Through a mix of hero shots, wide-angle lifestyle photography, and detailed product imagery, we built a compelling visual narrative for their website and social media. Each shot was designed to highlight not just the unique patterns and vibrant hues of the leggings but also the confidence and joy they inspire in those who wear them.
With a target audience of established women (ages 35-65) who have a passion for the unconventional, Pickwick + Plum’s designs stand out in a sea of mainstream activewear brands. Our work helped position them as a brand that celebrates individuality, bringing a fresh, artistic alternative to the world of leggings.
A Brand Built For People
When developing HumanCompliance, we transformed a concept into a fully realized brand in just six weeks, creating a clear, human-centered identity that reflects the company’s mission and values. Our goal was to establish HumanCompliance as a trusted, approachable leader in HR compliance and operations—one that simplifies complex processes while prioritizing people.
From brand strategy to execution, every element of HumanCompliance was crafted with a singular goal: to help businesses navigate HR complexities with ease while creating better experiences for their people. By blending strategy, storytelling, and thoughtful design, we positioned HumanCompliance as more than just a service provider—it’s a company that champions a better, more human approach to HR.
A Purpose-Driven Foundation
A crucial part of this process involved defining the brand’s mission, vision, and values, ensuring that every aspect of the identity was built with intention. HumanCompliance was founded on empathy, respect, and simplicity—three core values that set the foundation for how the company operates, serves clients, and communicates its message. These principles were woven into every touchpoint, from the brand voice to the customer experience, reinforcing a commitment to making HR processes not only more efficient but also more human-centric.
Building a Strong, Recognizable Identity
To ensure a cohesive and lasting brand presence, we developed comprehensive brand guidelines, including:
A distinctive color palette designed to reflect trust, professionalism, and approachability. Shades of blue were selected to evoke dependability and clarity, while a modern, minimalist design approach kept the brand feeling clean and accessible.
A carefully crafted logo that visually represents the company’s dedication to simplifying HR complexities. The mark was designed to be memorable, scalable, and effective across multiple digital and print platforms.
Typography that balances authority and warmth, ensuring that the brand’s messaging is both confident and welcoming.
These elements work together to create an identity that positions HumanCompliance as an industry leader—one that is both reliable and forward-thinking.
